Bio
Andrew Sims is a musician and entrepreneur turned brand strategist. A master collaborator, Andrew has led projects alongside C-suite executives, brand and creative directors, artists, and many lifetimes worth of local sound guys.
As a strategist, Andrew has launched new products and brands, revitalized legacy ones, and made culture-shifting campaigns for clients like Carhartt, The Smithsonian Institute, Maker’s Mark, Facebook, The Houston Texans, and others.
As a co-founder of Doomtree Records, he oversaw the marketing of 100+ releases. As an artist, he charted on Billboard’s Hot 100 and performed in 30+ countries, gracing the stages of Lollapalooza, Glastonbury, and several coffee shops.
Andrew understands how connections between brand and fan are forged. He helps brands articulate who they are and deepen their meaning. He uncovers insights from a unique perspective and unlocks the emotional core that powers resonant communication.
Andrew brings artistic sensibility, swift decision-making, kindness, and energy to every project. He has a fascination with language, semiotics, and the art of creating meaning. He knows culture and people because he loves both deeply.
Andrew is a freelance strategist. Previously, he was a Brand Strategy Director at Carmichael Lynch, where he lead strategy for multiple accounts and some of the industry’s biggest new business pitches. His clients include The Houston Texans, Maker’s Mark, Nutrish, Pebbles, Honey Bunches of Oats, the U.S. Department of Education, and Red Wing Shoes.
He lives in Minneapolis with his two dogs, who are in his league, and his wife, who is not.
